By David Meerman ScottAn effective online content strategy, artfully executed, drives action. Organizations that use online content well have a clearly defined goal—to sell products, generate leads, or get people to join a community, vote, or donate money—and they deploy a content strategy that directly contributes to reaching that goal.How Can Online Thought Leadership Transform [...]
Wednesday, October 28, 2009
The first issue that Greg Grothaus discusses is the common myth about the Duplicate Content Penalty. He explains how they create a set of results for any given search query, and explains that there is actually no penalty.They simply determine which of the duplicate pieces of content is most relative to the actual search query, [...]
Sunday, October 4, 2009
Write. Edit. Write. Edit. Edit. Edit. Edit. Write.Does this sound familiar? If it doesn’t then you’re probably from Mars, because most of us drive ourselves crazy with self-editing when we write.And it’s not only when writing.We self-edit when we’re walking. When you walk on gravel, you walk differently than when you walk on grass.How to [...]
Monday, August 24, 2009
Check out this great video from Matt Cutts. Listen carefully.
Wednesday, August 19, 2009
CBS to run video ad in magazine this fall | Digital Media – CNET NewsNEW YORK–Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly. The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, [...]
Sunday, March 29, 2009
According to Wikipedia, the definition of Internet Marketing is “the marketing of products or services over the Internet. It can also be referred to as i-marketing, web marketing, online marketing, or eMarketing.”
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Friday, January 8, 2010
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