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Archive | PPC

87% Won’t Allow Google To Manage Their AdWords Accounts

Sunday, October 18, 2009

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87% Won’t Allow Google To Manage Their AdWords AccountsOn Friday we ran a poll asking Would You Allow Google to Manage Your AdWords Account? I am honestly not surprised by the answer, where an overwhelming majority of the responses were basically, “no way!” In short, people feel that the Google AdWords representatives who manage accounts [...]

Google Mass Bans & Warns AdWords Advertisers, But Why?

Friday, October 2, 2009

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I figured, it had to be some type of bug, where the algorithm was tweaked a bit too strong against the landing page quality. Google first sent us a statement that read: Google is constantly working to ensure that we’re showing ads to our users that are relevant, in accordance with our ad policies, and [...]

Top 10 Reasons Why Your Ads Aren’t Showing in Google | The Adventures of PPC Hero

Wednesday, September 2, 2009

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Your new pay-per-click account is structured, keywords loaded, ad text optimized. You activate your Adwords campaign, expecting great things, then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. [...]

Search Biz: Google News Courting Legal Trouble?, Bold Predictions About Behavioral Ad Targeting & More

Saturday, April 11, 2009

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Feb 27, 2009 at 4:04pm ET by Matt McGeeWill the recent introduction of paid ads on Google News lead to legal issues for Google? That question is discussed today on ClickZ, where Sandra Baron of the Media Law Resource Center says publishers will be looking at what Google is doing:“A significant issue for content providers [...]

Evaluating Paid Search Performance In A Down Economy

Friday, April 10, 2009

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Mar 16, 2009 at 8:00am ET by George MichieIs it time to fire your paid search managers?Many online advertisers are seeing their first-ever year-over-year declines in PPC performance. Because of this, and the general need to find something, anything that will generate more sales cost effectively, PPC programs are coming under serious scrutiny from corner [...]

Savvy Advertisers Get Vertical For Local Results

Thursday, April 9, 2009

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Mar 23, 2009 at 7:00am ET by Scott GreenbergIn a struggling economy, there is even greater competition among businesses for the almighty dollar. It is the epitome of the expression “survival of the fittest” when you see which businesses will close shop and which will find ways to succeed. What ultimately separates the two is [...]

What is Internet Marketing?

Sunday, March 29, 2009

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According to Wikipedia, the definition of Internet Marketing is “the marketing of products or services over the Internet. It can also be referred to as i-marketing, web marketing, online marketing, or eMarketing.”

Google Changes Display URL Policy: One Domain Per Ad Group

Saturday, February 21, 2009

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The Google AdWords blog has finally announced that the new display URL policy will go into effect the week of February 24th. The new policy, which was I reported at the Search Engine Roundtable about a month ago, and was confirmed by AdWordsAdvisor (an official Google representative in WebmasterWorld), will disallow multiple display domains per [...]

One PPC Landing Page, Infinite Faces – Search Engine Watch

Thursday, February 12, 2009

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By David Szetela, Search Engine Watch, Feb 12, 2009read more | digg story

Inside AdWords: New Features for your Local Business Ads

Sunday, January 18, 2009

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Inside AdWords: New Features for your Local Business Ads

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