Dr. Rock

Dr. Rock is entering a very competitive market. In the meantime, we will use Google AdWords (PPC) to drive qualified, targeted traffic to their website. We have chosen to use placements such as RollingStone.com and MySpace.com.

We will also use graphic, dynamic display ads to catch people's attention and clear calls to action. By carefully building their campaigns, we will be able to use Google's built-in tools, such as their Campaign Optimizer, to increase the value of the program.

Dr. Rock has asked us to prepare a six-month SEO Management Plan, which includes: specific steps, timeline, positioning reports, update site map, content, incoming links, etc.